Get a Month of Customer Research Done in Under 24 Hours with AI

Frank runs 100s of AI moderated customer interviews overnight and tells you exactly what to build, fix, or launch next, in your customers’ own words.
Start Interviewing Your Customers with AI

Deep Customer Insights. At Survey Scale

100x

more interviews per month

Run and analyze hundreds of deep interviews automatically.  No scheduling, no transcripts, no hassle.
50x

more affordable

Traditional interviews cost $500–$1,000 each. Get the same insights for a fraction of the price.
30+

languages available

Talk to customers worldwide. Frank speaks 30+ languages and delivers instant translations (coming soon).

Turn Customer Conversations into aSales Engine.

Increase feature adoption by 2X. Reduce churn by 20%.
20%

Less Churn

Keep more customers by uncovering the real reasons they stay or leave.
56%

Higher Adoption

Boost usage by learning exactly what helps customers embrace new features.
3-Day

Decision Cycles

Shorten customer research from 6 weeks to 3 days.

Try Frank AI Researcher Yourself

Watch it ask questions, adapt, and go deep with real customer insights. Try it now. It’s a lot of fun!
how it works

Talk to Customers at Every Stage of the Journey

From early discovery and concept testing to long-term retention and revenue optimization, Frank AI Interviewer helps you uncover needs, reduce churn and unlock customer-led growth, so you can build products that shine.

Guided Setup
in 2 Minutes

Share your website and goals, and chat with our Research Agent to craft the perfect interview outline for your goals, in under 2 minutes.

Run Interviews While You Sleep

Reach customers on their terms — via video, voice, or WhatsApp chat. Frank adapts in real time, asks natural follow-ups, and gives your users a voice.

WhatsApp Chat

Coming Soon

Voice Call

Video Call

Coming Soon

Turn 1,000s of Conversations into Actionable Insight.

More AI customer interviews should not mean more work. Frank is like a helpful teammate that knows the answer… just ask him via chat, and he’ll resolve all of your customer doubts in seconds!

Try Frank AI Researcher Yourself

Watch it ask questions, adapt, and go deep with real customer insights. Try it now. It’s a lot of fun!
how it works

Deep Insights at Every Stage

Discovery Interviews

Launching a new product or service? Reaching new customers? Uncover their biggest pain points, unmet needs, jobs-to-be-done, and find out who you’re really building for in these Discovery Interviews.

Post-Release Feedback

Spent months building a new feature but your users aren’t engaging with it like you hoped? Gather in-depth feedback and understand what you need to do next with Post-Release Feedback Interviews.

Churn & Exit Interviews

Losing customers but don’t know why? Include a Churn Interview link in your Cancellation flow and really drill down into why your business is leaking customers!

Concept Testing

Losing customers but don’t know why? Include a Churn Interview link in your Cancellation flow and really drill down into why your business is leaking customers!

Usability Testing

Add a tooltip with a link to an interview to your UI, and get real-time behavioral feedback on how your users are engaging with your product. Instantly spot friction, cognitive load, and usability issues.

Engagement Interviews

Invest in what works by understanding why your biggest fans stick, what turns your product from a nice-to-have into a habit, and what could deepen usage across your entire user base, through Engagement & Habit Interviews.

Frank was built by Prelaunch.com

an award-winning product validation platform trusted by over 1,000 brands globally.

Enterprise-grade Security & Compliance

SOC 2

Independently audited for top-tier security and privacy.

Award Winning Methodology

Prelaunch.com is the Silver Winner of the global ESOMAR Award for Breakthrough Research Methodology

GDPR

Privacy built to meet EU regulations.
faq

Have questions? We have answers

Want to know more? You can email us anytime at support@hifrank.ai
Do people talk to AI?

Yes. Customers speak naturally, just like in a real interview, and the AI listens, asks follow-ups, and digs deeper. In many cases, people are even more direct with AI, which leads to higher-quality data.

How does Frank Interviewer know what questions to ask?

During setup, you define your purpose, needs, and goals. Frank AI then suggests key topics and, drawing on thousands of past interviews, guides the conversation while subtly digging deeper.

How are AI interviews better than online surveys?

Surveys are static and can’t capture emotions, excitement, or frustrations. AI interviews are dynamic, probing further, clarifying answers, and reducing bias. You don’t just get better responses, you uncover the emotional “why” behind customer behavior.

How does Frank AI Interviewer deliver results?

You get structured insights, transcripts, and highlights instantly, ready for your team to act on. Plus, you can chat with our AI Analytics, ask questions, generate charts, and explore deeper insights in real time.

Do I need to offer my customers a gift for participating?

It’s optional. You can choose to send an Amazon gift card, give a discount on their next purchase, or simply invite them without any reward.

How many interviews can I run at the same time?

As many as your plan allows. Frank AI scales instantly, so you can run dozens, or even hundreds of interviews in parallel.

Try Frank AI Researcher Yourself

Watch it ask questions, adapt, and go deep with real customer insights. Try it now. It’s a lot of fun!