Get a Month of Customer Research Done in Under 24 Hours with AI
Deep Customer Insights. At Survey Scale
more interviews per month
more affordable
languages available
Turn Customer Conversations into a Sales Engine.
Less Churn
Higher Adoption
Decision Cycles
Try Frank AI Researcher Yourself
Talk to Customers at Every Stage of the Journey
Guided Setup
in 2 Minutes
Run Interviews While You Sleep
Turn 1,000s of Conversations into Actionable Insight.
Try Frank AI Researcher Yourself
Discovery Interviews
Launching a new product or service? Reaching new customers? Uncover their biggest pain points, unmet needs, jobs-to-be-done, and find out who you’re really building for in these Discovery Interviews.
Post-Release Feedback
Spent months building a new feature but your users aren’t engaging with it like you hoped? Gather in-depth feedback and understand what you need to do next with Post-Release Feedback Interviews.
Churn & Exit Interviews
Losing customers but don’t know why? Include a Churn Interview link in your Cancellation flow and really drill down into why your business is leaking customers!
Concept Testing
Losing customers but don’t know why? Include a Churn Interview link in your Cancellation flow and really drill down into why your business is leaking customers!
Usability Testing
Add a tooltip with a link to an interview to your UI, and get real-time behavioral feedback on how your users are engaging with your product. Instantly spot friction, cognitive load, and usability issues.
Engagement Interviews
Invest in what works by understanding why your biggest fans stick, what turns your product from a nice-to-have into a habit, and what could deepen usage across your entire user base, through Engagement & Habit Interviews.
Frank was built by Prelaunch.com
an award-winning product validation platform trusted by over 1,000 brands globally.
Enterprise-grade Security & Compliance

SOC 2
Award Winning Methodology

GDPR
Yes. Customers speak naturally, just like in a real interview, and the AI listens, asks follow-ups, and digs deeper. In many cases, people are even more direct with AI, which leads to higher-quality data.
During setup, you define your purpose, needs, and goals. Frank AI then suggests key topics and, drawing on thousands of past interviews, guides the conversation while subtly digging deeper.
Surveys are static and can’t capture emotions, excitement, or frustrations. AI interviews are dynamic, probing further, clarifying answers, and reducing bias. You don’t just get better responses, you uncover the emotional “why” behind customer behavior.
You get structured insights, transcripts, and highlights instantly, ready for your team to act on. Plus, you can chat with our AI Analytics, ask questions, generate charts, and explore deeper insights in real time.
It’s optional. You can choose to send an Amazon gift card, give a discount on their next purchase, or simply invite them without any reward.
As many as your plan allows. Frank AI scales instantly, so you can run dozens, or even hundreds of interviews in parallel.